Born from a backpacking-inspired idea in 2005, Bamba Experience Group has evolved into a multifaceted travel company catering to diverse market segments. Founded by Paul Sarfati and Arturo Martinez, the company initially centered on independent and experiential tourism, a concept Sarfati developed during his studies at Babson College, influenced by his own global backpacking adventures at the age of 18. Over the years, Bamba Experience has grown from a single brand into Bamba Travel, offering adventure-oriented trips that prioritize unique experiences for independent travelers.
Rather than broadening a single brand, the company expanded by creating distinct businesses targeting specific travel niches. In 2008, Bamba Experience Group ventured into destination management, setting up operations in Mexico and Peru, which later became part of Be DMC, incorporating Be Mexico and Be Peru. These entities collaborate with tour operators and travel agencies to provide local destination expertise. The group’s expansion continued in 2013 with Urban Day Trips, which offers shorter, locally-focused excursions. In 2020, the launch of Baboo Travel addressed a market need for customized trips by connecting travelers with Local Experts, streamlining the planning process with technology.
The group’s latest addition, Viajando Juntas, entered the scene in 2026, focusing on small-group journeys for women, fostering community-oriented travel experiences. This diversification results in a comprehensive portfolio: Bamba Travel for adventure and experiential trips, Be DMC for destination management, Urban Day Trips for localized travel, Baboo Travel for tailored itineraries, and Viajando Juntas for women-centric group travel. According to Sarfati, the company’s evolution reflects the shifting expectations of modern travelers and the necessity for continuous adaptation in business strategies.
Technology plays a crucial role across the group’s brands, with ongoing development of AI-enabled systems to enhance areas such as customer service, itinerary planning, and communication. Sarfati emphasizes that while technology aids in the travel experience, it does not replace the value of human interaction, especially for complex travel plans and personalized service. This approach is part of a broader trend where digital convenience is balanced with expert human input.
More than two decades since its inception, Bamba Experience Group has transformed from a single adventure-focused initiative to a collection of specialized travel businesses. This strategic shift towards market specialization, supported by shared technological and expert resources, positions the company to capitalize on major tourism trends like experiential travel, bespoke itineraries, digital planning, and community-based group experiences. The company’s website offers further details on their offerings: Bamba Experience.
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